Over the course of the last year I have noticed a very interesting trend in the business model at Warlord Games that makes me think they are making a strong push to be the "Games Workshop" of historical wargaming.
To own the space and dominate the market, one must first publish a wide array of rule sets, expansions and army lists. Warlord has done this with the release of Hail Caesar, Pike & Shotte, Black Powder and, the brand new set, Bolt Action. These are all very polished and seemingly popular rules and books that get people playing and, more importantly, brand loyal.
Next comes the wave after wave of models that any player will need to support all of the rule sets. Individual models, boxes of plastic sprues, starter kits and complete boxed armies. All produced and sold to a market of your own creating. Brilliant.
Of course, there are some negative connotations when having a conversation about Games Workshop but I am not here to make a judgement call - only time will tell us if Warlord goes down that same path - but I cannot help notice the empire that they are building. Something to keep an eye on.